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OPPORTUNITIES FOR GROWTH:

 

Expanding clinic days and hours could potentially add another 30 to 40% more profit with very little expense (supplies).

 

Adding additional treatment rooms (approximately $300 to $500 per month) could increase profits by seeing more than one patient at a time.

 

Work more frequently – Current owner has been working fewer hours and has taken about 30 vacation days this year.

 

Accept insurance – Joining more insurance networks can attract a larger patient base.

 

Marketing and outreach to 650+ patient emails could encourage new and less frequent patients to come in, since the current owner has not been utilizing outreach as much for the past three or four years. Monthly calls, emails and a regular newsletter could entice much more traffic to the clinic.

Expansion of the organic skincare line is a simple avenue to increase profits. This product line has a small, but steady online and in-clinic clientele with a solid reputation. Practitioner has three new products to add to the line in the works, which will increase order sizes. She has been using one of the new formulations with patients currently, with much success. Stronger marketing efforts online, as well as to retail and spas by someone with more technical marketing skills would be beneficial.

Paid training in plasma fibroblast skin tightening by outside institute, all plasma equipment / supplies, as well as additional training from practitioner’s shapes / angles once certified. $18,000 made from fibroblast thus far in 2021.

 

This practice has ongoing paid marketing opportunities through Cherry Creek Shopping Center, Jenni Kayne clothing brand. (Yes, they pay YOU for wellness events, which always attracts new patients to the practice!). As well, the practice has ongoing marketing rapport with Denver’s prestigious “5280 Magazine”, and has been featured in other upscale publications, as well as the local news stations.

 

Website is naturally at the top of Google search for “facial acupuncture” for Denver with no fees ever paid for this ranking. As well, the Instagram page has over 5,000 followers and consistent conversion to profit from social media marketing. Very low paid promotion for the organic skincare line via post boosting on Instagram.

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